SEO content writing refers to creating written content optimized for search engine results. The goal is to improve the visibility and ranking of a website, blog or article in unpaid, organic search results. Unlike regular writing which is mainly for a human audience, SEO writing also targets search engines and their algorithms. It utilizes multiple search engine optimization techniques including identifying and integrating relevant keyword phrases, crafting meta descriptions that will show up in searches, optimizing headings and titles, using alt text and file names strategically, and formatting content for maximum scannability. Great SEO content provides value to human readers while incorporating the terms and queries they are likely to use when searching for related topics. It is grammatically polished, easy to understand, and offers comprehensive information structured to help search engines index and rank pages. The best SEO writing blends human readability with keyword integration and technical optimization to attract visitors from target audiences.