Ghostwriting refers to the process of authoring books, articles, content or other written works without being credited for it publicly. A ghostwriter is hired to write original content which is officially attributed to another person or organization as if they created it. Ghostwriting allows influential figures, leaders and companies to publish content and thought leadership aligned with their brand and expertise, without having to write the material themselves. The client provides direction, overall messaging and approval, while the writer handles researching, drafting and editing. Common ghostwriting projects include autobiographies, blog posts, speeches and social media content. Quality ghostwriters have strong research skills to thoroughly understand the client’s voice, viewpoint and knowledge level in order to create compelling, on-brand content that resonates with their audience. The behind-the-scenes partnership allows clients to spread ideas and viewpoints that connect powerfully with their followers.